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Providing books, CDs, videos, resources and free goodies for activity
directors and caregivers of older adults. A place where baby boomers
can find the music you remember sung in the tradition of the great singers.

While these articles were written by me
for healthcare marketing professionals
in hospitals, they are nonetheless applicable
to other professionals in alternative settings.
In the future look for articles written specifically
for the activity professionals as well as links
to other useful articles.

Self Promotion: If Not You Who?
(in development)

You Mean You Want Me To Think?
Entrepreneurial Thinking in a Cubical World

 Back to the Future: The Role of the Healthcare
Marketer in Addressing Future Trends

 How a Communications Audit Can Enhance
Your Strategic Marketing Planning
 

 

 

 

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