Anthony
Cirillo is a man on a mission. As a healthcare marketing professional, he
consults with organizations worldwide with a mission of fundamentally trying
to change how healthcare is marketed. His insights as an industry “insider”
have consumer benefits. He can address consumer driven healthcare, medical
tourism, price transparency and the overall state of healthcare.
As an
entertainer, ombudsman, author and keynote speaker, Anthony is devoted to
bringing dignity and respect to our eldest citizens while educating others
about aging issues. There is a stigmatism associated with aging, a topic to be
avoided and then only faced in a time of crisis. It does not have to be that
way. Along the way, he has cultivated a great knowledge of how to market to an
aging population. Anthony is
a senior advocate who devotes his free time to performing for older adults
residing in long term care facilities. His first book about aging and
long-term care in America, entitled, Who Moved My Dentures? was
published in March of 2004. He serves as an ombudsman in Charlotte, NC and has
developed products for activity professionals in nursing homes to use to bring
a better quality of life to residents.
Anthony has
worked in marketing and communications since 1979 and in hospital healthcare
since 1985 holding senior level roles reporting to the CEO. He holds a Masters
Degree from the University of Pennsylvania. Mr. Cirillo is a past board member
in the Society for Healthcare Strategy and Market Development. He is a
frequent speaker and is signed with Innovative Healthcare Speakers. He has
spoken internationally alongside luminaries such as Cleveland Clinic, Harvard
Medical School and John Hopkins. In addition to a deep healthcare marketing
background, Mr. Cirillo is a Fellow of the American College of Healthcare
Executives, a credential few marketers possess. Mr. Cirillo is an accredited
business communicator of the International Association of Business
Communicators, a rigorous certification process that documents his ability as
a professional communicator versed in all areas of professional communication.
He serves as an exam grader for IABC International and was past president of
the Philadelphia Chapter.
While
primarily working in the healthcare industry, Mr. Cirillo has had a diverse
workplace experience that gives him a broad perspective from which to draw.
Prior to starting Fast Forward and Anthony’s Song, he served as chief
marketing officer for a Wall Street healthcare startup, Touchstone Health
Partnership. Previously, he directed all marketing and communications for
Unisys Corporation training organization, Unisys University, in Blue Bell, PA.
He also has
radio and television broadcast experience, serving as a television producer
for the local CBS affiliate in Philadelphia, as a producer for the nationally
syndicated CBS Radio program, Sports World Roundup and as on-air radio talent
covering sports for Mutual Radio, CBS and others.
